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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. In order to effectively implement ___________ you must be able to aggregate line items from individual orders to send to suppliers and then separate them out again for customer fulfillment.

A) store operations
B) social marketing
C) supply chain visibility
D) cross-channel order management

2. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The reduced impact of mass marketing.
B) The interconnected supplier network.
C) The need to drive optimization in the selling process.
D) The empowered customer.

3. What can AdTarget do?

A) Working with affiliates, target Internet ads without email
B) Utilize You Tube to more effectively deliver ad content
C) Monitor all advertisements watched on cable television
D) Force customers to watch the entire Internet ad before entering websites

4. Which Smarter Commerce capability is focused on best determining location of facilities, assignment of stores, managing seasonality, and carbon foot printing?

A) Transportation optimization.
B) Network optimization.
C) Replenishment optimization.
D) Merchandise allocation.

5. Marketing focus is shifting from outward bound / mass media to:

A) building a 1:1 interaction with the customer
B) product placement in movies and television shows
C) up-sell potential via outbound calling centers and automated dialers
D) cable television infomercials

Solutions: