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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Can Email Preference Center demand for logging in

A) False
B) True

2. Select available Webinar Connectors

A) ReadyTalk
B) Webex
C) ClickMeeting
D) Demio
E) WebinarJam
F) GoToWebinar

3. LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?

A) Hire an agency to create content.
B) Post content from other websites on your own site.
C) Start a company blog and promote a few high-quality pieces of content.
D) Focus on creating as much content as possible.

4. A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A) Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
B) Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
C) Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
D) Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.

5. LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

A) How many emails a month were sent from the current email provider
B) When was the last time a prospect was emailed in their current email provider.
C) The date LenoxSoft last compared data between the email provider and Salesforce.
D) Identify the currently mailable and unmailable prospects in their current email provider.

Solutions: