Salesforce Certified Marketing Cloud Engagement Consultant: MCE-Con-201 Exam


"Salesforce Certified Marketing Cloud Engagement Consultant", also known as MCE-Con-201 exam, is a Salesforce Certification. With the complete collection of questions and answers, PrepAwayPDF has assembled to take you through 101 Q&As to your MCE-Con-201 Exam preparation. In the MCE-Con-201 exam resources, you will cover every field and category in Salesforce Consultant Certification helping to ready you for your successful Salesforce Certification.

  • Exam Code: MCE-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
  • Total Questions: 101

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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Concepts of Marketing Cloud Engagement15%- Technical architecture
  • 1. Data model and relationships
  • 2. Integration patterns with Sales/Service Cloud
- Key terminology and concepts
  • 1. Marketing Cloud Engagement vs. other Marketing Cloud products
  • 2. Core concepts: journeys, messages, content, audiences
Topic 2: Analytics and Reporting15%- Standard reports and dashboards
  • 1. Journey and automation performance
  • 2. Email performance and engagement metrics
- Advanced analytics
  • 1. ROI measurement and attribution
  • 2. Data extracts and tracking
Topic 3: Discovery and Requirements15%- Solution design
  • 1. Create a scalable solution architecture
  • 2. Map requirements to platform capabilities
- Gather business requirements
  • 1. Identify technical requirements and constraints
  • 2. Define business goals and KPIs
Topic 4: Journey Builder and Automation20%- Automation Studio
  • 1. Data management and file transfers
  • 2. Automation activities and scheduling
- Journey Builder fundamentals
  • 1. Goal and exit criteria
  • 2. Entry sources, activities, and flows
Topic 5: Data Management and Segmentation20%- Segmentation
  • 1. Filters, queries, and SQL
  • 2. Audience targeting and exclusion
- Data modeling
  • 1. Data extensions vs. lists
  • 2. Contact model and data relationships
Topic 6: Content and Messaging15%- Email design and deliverability
  • 1. Deliverability best practices
  • 2. Content types and templates
- Multi-channel messaging
  • 1. SMS, push notifications, and other channels
  • 2. Personalization and dynamic content

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active journeys to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

  • A. Google Analytics 360
  • B. Advertising Studio
  • C. Data Studio
  • D. Einstein Engagement Scoring
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

  • A. Create and execute a SQL Query against the _Click data view.
  • B. Create and execute a Tracking Extract.
  • C. Create and execute a Subscriber Engagement report.
  • D. Create and execute a Data Filter on the Click data view.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Northern Trail Outfitters (NTO) is saving each Email Address in its Send Log which is quickly increasing in size. NTO ' s marketers want to pull data from the Send Log for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?

  • A. Set up and pull data from a SendLog Data Extension.
  • B. Set up and pull data from Tracking Extracts in Automation Studio.
  • C. Filter data using a Filter Activity on the Sendable Data Extension.
  • D. Set up and pull data from Sent and Subscriber Data Views.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Northern Trail Outfitters wants to include a ' view online ' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

  • A. %%view_online%%
  • B. %%view_as_webpage%%
  • C. %%view_email_url%%
  • D. %%vawp%%
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.
NTO notes that user passwords expire every 90 days and they do not want to update their File transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

  • A. Enable the ' Exclude FTP Users From Password Expiration ' option in Setup > Security Settings
  • B. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
  • C. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
  • D. Upload data files to Marketing Cloud using SFTP instead of FTP
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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