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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

A) Use the most recently updated record
B) Use Marketing Cloud Account Engagement's value
C) All of the above
D) Use Salesforce's value

2. LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A) Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
B) Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
C) Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
D) Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.

3. What is true about Dynamic Content? [Choose three answers]

A) You can use dynamic content in subject lines
B) You can add dynamic content to web pages
C) You can base variations on Scoring Categories
D) You can add up to 25 variations of content

4. What is possible with a trigger in engagement program? [Choose two answers]

A) File open
B) Form handler error
C) Specific email link click
D) Email link click

5. What is true about page actions? [Choose three answers]

A) You can define a page to be a priority page to highlight the activity to Sales reps and other users.
B) It is possible to use URL wildcard by adding * to the end of the URL.
C) You cannot set the prospect's source campaign with page actions.
D) You cannot use auto responder emails with page actions.

Solutions: