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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. "If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

A) Make sure the CRM username field on user records are empty.
B) Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
C) Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
D) Delete and recreate the specific users after enabling user sync.

2. LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

A) Page action
B) Custom redirect
C) Automation rule
D) Completion action

3. LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A) Send five emails exactly seven days apart, without any following steps
B) Send highly targeted content first, followed by less targeted content
C) Send emails using dynamic content based on prospect account fields
D) Send the least targeted content first, followed by more targeted content

4. LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers

A) The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
B) The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
C) The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
D) The leads have been reassigned to a user who does not exist in that BU.

5. "LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?

A) The prospect is marked as do not email
B) The prospect is marked as opted out
C) The prospect is sent to the recycle bin
D) The prospect is unassigned from its user

Solutions: