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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

A) Create a dynamic list based on the Lead Status field value
B) Create an automation rule based on the Lead Status field value
C) Create a completion action based on the Lead Status field value.
D) Create a segmentation rule based on the Lead Status field value

2. A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A) Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
B) Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
C) Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
D) Create the form in the first BU, then export the form and import it into each of the other two BUs.

3. LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A) Select the "Accounts" filter that allows filtering by accounts created within the last month.
B) Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
C) Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
D) Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

4. Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

A) F
B) A
C) D
D) F-
E) A+

5. LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A) Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
B) Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
C) Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
D) Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.

Solutions: