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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A) Each dashboard will have an option to filter by business unit.
B) There is an option to create a unique app for each business unit or one joined app for all business units.
C) Each business unit can only have one associated B2B Marketing Analytics app.
D) The app will create unique datasets for each business unit.

2. There is Custom Field Type in Marketing Cloud Account Engagement called Date

A) False
B) True

3. You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

A) Match ALL overall logiC. Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
B) Match ALL overall logiC. Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
C) Match ANY overall logi Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
D) Match ANY overall logiC. Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP

4. which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

A) Account-based marketing personalizes experiences for prospects.
B) Account-based marketing can be implemented in stages.
C) Account-based marketing completely replaces broad-based marketing.
D) Account-based marketing is only a good fit for certain industries.

5. Administrators can reset passwords for users

A) False
B) True

Solutions: