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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?

A) Move the File Transfer to its own automation and include a notification email address
B) Update the Import definition to include a notification email address
C) Update the automation to include a notification email address for Runtime Errors
D) Move the Import definition to its own automation and include a notification email address

2. A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers

A) Microsite with Web Collect to store entrants on a data extension.
B) Send Email Activity with a link to a subscription center.
C) Microsite with Smart Capture to store entrants on a data extension.
D) Data Extension with double opt-in status defined.

3. A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers

A) Frustration of users upon timeouts
B) Change impacts all users
C) Security risk of unauthorized users for longer timeout settings
D) Typical length of time users spend in Marketing Cloud
E) Best practice suggests a 20-minute timeout setting

4. Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

A) Interaction Studio
B) Einstein AI
C) Datorama
D) Google Marketing Platform

5. NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

A) Copy activities
B) Journey Extracts
C) Deployment Manager
D) Journey Templates

Solutions: