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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. NorthernTrail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?

A) Implement an SAP with Private Domain and a Dedicated IP.
B) Request three Dedicated IPs to spread out the sending volume.
C) Request a Private Domain to leverage SPF and DKIM authentication.

2. Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?

A) Send volume
B) Click rate
C) Block bounces

3. The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

A) Einstein Recommendations
B) Einstein Messaging Insights
C) Einstein Copy Insights

4. A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?

A) Contacts Count
B) Audience Engagement Over Time
C) Contacts Analytics

5. A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

A) Sender Profile
B) Campaigns
C) Tabs

Solutions: