Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Topic 2: Administration | 11% | - Field creation, editing and mapping - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce |
| Topic 3: Email Marketing | 20% | - Email reporting metrics - Difference between Emails and Email Templates - Email capabilities and use cases |
| Topic 4: Reporting and Analytics | 8% | - Conversion and engagement metrics - Dashboard interpretation - Campaign and lifecycle reporting |
| Topic 5: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 6: Lead Management | 24% | - Segmentation rules - Automation rules: components and use cases - Custom redirects: capabilities and use cases - Completion actions - Scoring and grading: definition and management - Page actions - Lists: types, capabilities and creation |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?
- A. Pipeline dashboard
- B. Multi-Touch Attribution dashboard
- C. Engagement dashboard
- D. Account-Based Marketing dashboard
Correct Answer: C 🗳️
Explanation: Only visible for PrepAwayPDF members. You can sign-up / login (it's free).
A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.
Which feature should they use?
- A. Dependent Fields
- B. Always display even if previously completed
- C. Progressive Profiling
- D. reCaptcha
Correct Answer: C 🗳️
Explanation: Only visible for PrepAwayPDF members. You can sign-up / login (it's free).
Why is a reCAPTCHA displayed when I did not choose to display it?
- A. At form submission Marketing Cloud Account Engagement pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.
- B. At form submission Marketing Cloud Account Engagement pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.
Correct Answer: A 🗳️
Explanation: Only visible for PrepAwayPDF members. You can sign-up / login (it's free).
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?
Choose 2 answers
- A. Case records
- B. Contact records
- C. Opportunity records
- D. Lead records
- E. Account records
Correct Answer: B,D 🗳️
Explanation: Only visible for PrepAwayPDF members. You can sign-up / login (it's free).
Form or Form Handler? I want to integrate with a third-party system.
- A. Form Handler
- B. Form
Correct Answer: A 🗳️
Explanation: Only visible for PrepAwayPDF members. You can sign-up / login (it's free).
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