Exam Code: M2020-248
Exam Name: IBM Cognos Midmarket Foundational Sales Mastery Test v1
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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IBM M2020-248 Exam Syllabus Topics:

SectionWeightObjectives
Selling and Positioning Strategies25%- Identifying customer requirements
- Use cases and success scenarios
- Competitive comparison and advantages
Midmarket Business Analytics Overview30%- Value of business intelligence and analytics
- Characteristics and needs of midmarket organizations
- Key business challenges and pain points
IBM Business Analytics Portfolio10%- Upgrades and migration paths
- Relationship to other Cognos products
IBM Cognos Express Solution35%- Product positioning and key differentiators
- Deployment, licensing, and pricing model
- Architecture and core components

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