Marketing Cloud Advanced Cross Channel Accredited Professional: AP-214 Exam
"Marketing Cloud Advanced Cross Channel Accredited Professional", also known as AP-214 exam, is a Salesforce Certification. With the complete collection of questions and answers, PrepAwayPDF has assembled to take you through 102 Q&As to your AP-214 Exam preparation. In the AP-214 exam resources, you will cover every field and category in Accredited Professional Certification helping to ready you for your successful Salesforce Certification.
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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Ad Studio | 12% | - Audience targeting and segmentation - Campaign management and optimization - Integration with advertising platforms |
| Topic 2: Triggers | 7% | - SOAP and REST API triggers - Event-driven automation - Data extension and trigger management |
| Topic 3: Journey Orchestration | 25% | - Entry sources and audience evaluation - Comparison between Datorama and Google Analytics - Journey design and best practices - Reporting and performance analysis - Activities and decision splits |
| Topic 4: Interaction Studio | 8% | - Personalization and decisioning capabilities - Real-time interaction management - Integration with other Marketing Cloud modules |
| Topic 5: Einstein for Marketing Cloud | 23% | - AI-powered personalization and prediction - Einstein Engagement Scoring - Send Time Optimization - Einstein Copy Insights - Einstein Engagement Frequency |
| Topic 6: Mobile (SMS/Push) | 13% | - GroupConnect and WhatsApp integration - Mobile Studio configuration and usage - MobileConnect features and capabilities - MobilePush tools and functionalities |
| Topic 7: Social Studio | 10% | - Content management and moderation - Social media publishing and engagement - Social analytics and reporting |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Which user role can beused to set up single sign-on in Social Studio?
- A. Super User
- B. Environment Owner
- C. Editor
- D. Full User
Correct Answer: A 🗳️
What is true about Inbox message:
- A. Device owns the message not the contact.
- B. Alert+inbox consume 1 supermessage.
- C. It can open any public url also and not only cloud page
- D. Contact owns the message not the device.
Correct Answer: A 🗳️
What is the prerequisite to create advertising studio audience:
- A. Create advertising/business account on the required and network and setup the ad account integration in MC
- B. Set user opt in data.
- C. There is no prerequisite as all setup is done.
Correct Answer: A 🗳️
Which two use cases are best suited for the new MC Transactional Messaging API?
- A. Subscription reminders
- B. Password Resets
- C. Order confirmations
- D. Flash Sales
Correct Answer: B,C 🗳️
How much historical data is immediately available when a managed FB account is added to Social Studio?
- A. One Year
- B. One week
- C. Six Months
- D. Thirty days
Correct Answer: D 🗳️
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