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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Journey Orchestration25%- Reporting and performance analysis
- Journey design and best practices
- Comparison between Datorama and Google Analytics
- Activities and decision splits
- Entry sources and audience evaluation
Topic 2: Interaction Studio8%- Integration with other Marketing Cloud modules
- Personalization and decisioning capabilities
- Real-time interaction management
Topic 3: Triggers7%- Data extension and trigger management
- SOAP and REST API triggers
- Event-driven automation
Topic 4: Mobile (SMS/Push)13%- GroupConnect and WhatsApp integration
- Mobile Studio configuration and usage
- MobilePush tools and functionalities
- MobileConnect features and capabilities
Topic 5: Social Studio10%- Social media publishing and engagement
- Social analytics and reporting
- Content management and moderation
Topic 6: Einstein for Marketing Cloud23%- Einstein Copy Insights
- Einstein Engagement Frequency
- Send Time Optimization
- Einstein Engagement Scoring
- AI-powered personalization and prediction
Topic 7: Ad Studio12%- Integration with advertising platforms
- Campaign management and optimization
- Audience targeting and segmentation

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

A) All users receive the new message, but only if they're read the first message
B) The new message replaces the first message only for users who no longer exist in the audience
C) The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not
D) The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox


2. Which three features are supported in MC Advertising Studio?

A) LinkedIn company matching
B) Tiktok user matching
C) Myspace user matching
D) Facebook advanced match
E) Linkedin user matching


3. How can Distributed Marketing messages be configured to use approval workflows?

A) Therearecurrently no approval workflows available.
B) All DM sends need to enable the''workflow active' settingwithin the message template.
C) A customer support case needs to be opened to enable the functionality.
D) It uses the standard Salesforce Approval Process feature to route content through manual approvals.


4. Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

A) Einstein Engagement Frequency
B) Einstein Content Selection
C) Einstein Scoring
D) Einstein Copy Insights


5. send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

A) use query activity to query _ click and use contact data in journey.
B) use journey with email activities and enagagement split activity
C) use contact designer
D) use Journey data and not contact data


Solutions:

Question # 1
Answer: C
Question # 2
Answer: A,D,E
Question # 3
Answer: D
Question # 4
Answer: A
Question # 5
Answer: B,D

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