Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Instant Download Salesforce : AP-214
Check Updated on: Oct 11, 2026
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- Total Questions: 102
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If the daily grind has you looking for a way out, the Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional credential could be the turn your career needs. PrepAwayPDF gets you ready for the AP-214 exam with 102 practice questions covering the Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional objectives, so every spare minute of study actually moves you somewhere.
Salesforce AP-214 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional |
| Exam Number: | AP-214 |
| Passing Score: | 67% |
| Exam Format: | Multiple Choice, Multiple Select |
| Certificate Validity Period: | 2 years |
| Available Languages: | English |
| Exam Duration: | 60 minutes |
| Real Exam Qty: | 40-45 |
| Related Certifications: | Marketing Cloud Accredited Professional Marketing Cloud Email Specialist |
| Exam Price: | USD 150 |
| Recommended Training: | Marketing Cloud Advanced Cross Channel Accredited Professional Preparation Marketing Cloud Product Enablement Resources |
| Exam Registration: | Salesforce Trailhead Academy Kryterion Webassessor |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Recommended: 6+ months of hands-on experience with Salesforce Marketing Cloud, familiarity with cross-channel marketing concepts |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-mc-advanced-cross-channel-ap---AP-214 |
Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Ad Studio | 12% | - Integration with advertising platforms - Campaign management and optimization - Audience targeting and segmentation |
| Topic 2: Mobile (SMS/Push) | 13% | - GroupConnect and WhatsApp integration - Mobile Studio configuration and usage - MobilePush tools and functionalities - MobileConnect features and capabilities |
| Topic 3: Journey Orchestration | 25% | - Reporting and performance analysis - Journey design and best practices - Comparison between Datorama and Google Analytics - Activities and decision splits - Entry sources and audience evaluation |
| Topic 4: Social Studio | 10% | - Social media publishing and engagement - Social analytics and reporting - Content management and moderation |
| Topic 5: Einstein for Marketing Cloud | 23% | - Einstein Copy Insights - Einstein Engagement Frequency - Send Time Optimization - Einstein Engagement Scoring - AI-powered personalization and prediction |
| Topic 6: Triggers | 7% | - Data extension and trigger management - SOAP and REST API triggers - Event-driven automation |
| Topic 7: Interaction Studio | 8% | - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities - Real-time interaction management |
Everything You Should Know About the AP-214 Exam
The Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional blueprint breaks down into these main domains:
- Triggers (7%)
- Mobile (SMS/Push) (13%)
- Journey Orchestration (25%)
Additional domains follow in the official outline, and our question bank covers every one of them.
Right after payment, your download link is available instantly and an automatic email with the materials reaches your inbox in about a minute — you can download the attachments whenever it suits you and install the software on as many machines as you need. If nothing arrives within two hours, contact our support team and we will sort it out. Your purchase also includes 365 days of free updates, sent to your email as soon as a new version is ready; when the period ends, you can renew at a 50% discount.
You can register through the official channels below:
Pick the option that suits you, choose a test center or an online slot, and book early — popular dates fill up fast.
Based on the latest exam information, the AP-214 exam contains 40-45 questions and gives you 60 minutes minutes to complete them. Practicing under the same time limit in our PC or online version is a good way to assess your pace before the real thing.
Salesforce lists the following prerequisites for the Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional: Recommended: 6+ months of hands-on experience with Salesforce Marketing Cloud, familiarity with cross-channel marketing concepts.
You can verify the details on the official certification page.
If you fail the corresponding exam within 60 days of your purchase, we will refund you in full. Simply send a scanned copy of your enrollment slip and your official Score Report PDF within two days of taking the exam; we process verified claims within seven days. A few conditions apply: exams taken within three days of purchase are not covered, the candidate name must match the payer, and free or expired products are excluded. If you would rather keep preparing, we can exchange your product for two others of equal value instead.
Salesforce suggests the following official training options:
- Marketing Cloud Advanced Cross Channel Accredited Professional Preparation
- Marketing Cloud Product Enablement Resources
These courses pair well with hands-on question practice if you want a structured path through the material.
Because it was built for people with little time to spare. The bank covers the important knowledge points of the current Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional blueprint with expert-verified answers, and you study in the format that fits you: a printable PDF you can mark up with a pen, or PC and online versions that simulate the real exam interactively and let you assess your pace. A free demo lets you confirm the quality before you buy, and every purchase includes 365 days of free updates plus a 50% renewal discount afterward.
The current passing score for the AP-214 exam is 67%, and the exam fee is USD 150. Fees and cut scores are set by Salesforce, so confirm the latest figures on the official page before you register.
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?
- A. All users receive the new message, but only if they're read the first message
- B. The new message replaces the first message only for users who no longer exist in the audience
- C. The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not
- D. The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox
Correct Answer: C 🗳️
Which three features are supported in MC Advertising Studio?
- A. LinkedIn company matching
- B. Tiktok user matching
- C. Myspace user matching
- D. Facebook advanced match
- E. Linkedin user matching
Correct Answer: A,D,E 🗳️
How can Distributed Marketing messages be configured to use approval workflows?
- A. Therearecurrently no approval workflows available.
- B. All DM sends need to enable the''workflow active' settingwithin the message template.
- C. A customer support case needs to be opened to enable the functionality.
- D. It uses the standard Salesforce Approval Process feature to route content through manual approvals.
Correct Answer: D 🗳️
Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?
- A. Einstein Engagement Frequency
- B. Einstein Content Selection
- C. Einstein Scoring
- D. Einstein Copy Insights
Correct Answer: A 🗳️
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use query activity to query _ click and use contact data in journey.
- B. use journey with email activities and enagagement split activity
- C. use contact designer
- D. use Journey data and not contact data
Correct Answer: B,D 🗳️
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