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IBM P8010-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In a Unica Campaign flowchart, what type of process lets you "propose contacts" to another Unica application that then will sort through those contacts (along with other contacts from other campaigns) and then outputs a final list of contacts to maximize overall organizational contact effectiveness?

A) Track process
B) Response process
C) Optimize process
D) Extract process

2. What process type is used to select, merge, segment, extract, and sample customers to target in a Unica Campaign?

A) Execution
B) Data Manipulation
C) Optimization
D) Analysis

3. What key concept in Unica Campaign provides a collection or set of one or more tasks, or processes, that Unica Campaign executes to specify and select the desired target(s) of a customer's marketing campaign and, optionally, assigns offers, outputs data and tracks responses?

A) Offer
B) Campaign
C) Session
D) Flowchart

4. Which Unica Campaign object(s) has no naming restrictions, for instance, using special characters like ? or >?

A) Custom attribute display names not including custom attribute internal names.
B) Offer templates
C) Audience levels not including audience level field names.
D) All of the above.

5. In Unica Campaign, what top level menu item do you select first to find the place where you create a user variable (which are named placeholders for values to be referenced in your flowchart logic)?

A) Options
B) Segments
C) Admin
D) Run

Solutions: