Updated Free Salesforce CRT-550 Test Engine Questions with 218 Q&As
The Best Salesforce Marketing Cloud Consultant CRT-550 Professional Exam Questions
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NEW QUESTION 105
A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose 2 answers
- A. Use Data Filters to segment data to output a Sendable Data Extension
- B. Use Query Activities to create a Sendable Synchronized Data Extension.
- C. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
- D. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
Answer: C,D
NEW QUESTION 106
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
- A. A triggered automation to send emails to customers who have made a purchase
- B. A user-initiated message to send an email to customers who made a purchase daily
- C. A triggered message to send an email as soon as a customer completes a purchase
- D. A scheduled automation to send emails to customers who made a purchase daily
Answer: C
NEW QUESTION 107
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
- A. Many-to-Many Relationship
- B. One-to-Many Relationship
- C. Population
- D. One-to-One Relationship
Answer: D
NEW QUESTION 108
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers
- A. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
- B. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
- C. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
- D. The email headers for EO will still reflect the private domain for NTO since that is the parent company.
- E. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
Answer: A,C
NEW QUESTION 109
What are the similarities between Automation Studio and Journey Builder?
- A. Ability to define an email send
- B. Fire an event from Automation Studio to Journey Builder
- C. Have duration plus wait activity
Answer: B
NEW QUESTION 110
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Query Activity > Data Extension Entry Source > Journey Activates
- B. Query Activity > API Event > Automation Studio Activities
- C. Import Activity > Decision > Journey Activities
- D. Salesforce Entry Event > Query Activity > Automation Studio Activities
Answer: B
NEW QUESTION 111
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
- A. Personalization Strings still allow PII to be displayed within an email.
- B. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
- C. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
- D. Tokenized Sending should be combined with field-level data encryption for additional security.
Answer: B,C
NEW QUESTION 112
Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?
- A. Attribute group in Contact Builder for segmentation
- B. Data Extension Entry Source in Journey Builder with a filter
- C. Lst model and Groups in Single Send Journeys
- D. Relational data extensions with primary keys to match subscribers with their data
Answer: C
NEW QUESTION 113
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. Guide Template Language
- B. AMPscript
- C. Personalization strings
- D. SQL Query
Answer: B
NEW QUESTION 114
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers
- A. Define a Sender Profile
- B. Define a Delivery Profile
- C. Define a Subscriber-specific From Name
- D. Define custom Reply Mail Management
Answer: A,B
NEW QUESTION 115
A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution
- A. Write an Apex Trigger on the Lead object
- B. Create the triggered send definition in the marketing cloud
- C. Put a SOAP API in place via the marketing cloud API
- D. Create the triggered send definition in the sales cloud
- E. Enable triggered sends on the Lead object in configuration
Answer: A,B,E
NEW QUESTION 116
Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- C. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: C
NEW QUESTION 117
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? Choose 2 answers
- A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- B. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
- C. The consultant should enable deep linking in the Marketing Cloud Connect configuration.
- D. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
Answer: A,C
NEW QUESTION 118
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".
- A. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
- B. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
- C. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
- D. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.
Answer: C
NEW QUESTION 119
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
- A. An automation that generates the Complaint Tracking Extract.
- B. An automation that queries the Unsubscribe data view.
- C. An automation that queries the Complaint data view.
- D. An automation that generates the Unsubscribe Event Extract.
Answer: C
NEW QUESTION 120
A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?
- A. Link to Marketing Cloud data extensions
- B. Link to the Web Analytics Provider API
- C. Link to the Marketing Cloud API
- D. Link to the Web Analytics SFTP
Answer: A
NEW QUESTION 121
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
- B. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
- C. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
- D. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
Answer: C
NEW QUESTION 122
A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will multiple languages be used, with a "From Name" lookup table needed?
- B. Will customers be able to sign up for the loyalty program at the store?
- C. Will version values/meanings change, precluding reusable AMPscript?
- D. Is the purpose of these emails for acquisition or retention or transactional?
Answer: A,C
NEW QUESTION 123
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Replace the current data extension with a new data extension configured with a Retention Period.
- B. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
- C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
- D. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
Answer: C,D
NEW QUESTION 124
A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?
- A. Tracking Extract
- B. Data Views
- C. My Reports
- D. My Tracking
Answer: D
Explanation:
With my Tracking user can create a list, view in browser or download as an attachment with the subscribers meeting the criteria
NEW QUESTION 125
A customer's marketing manager will use Social Pages to manage the company's Facebook page.
Which role should the marketing manager have in the Marketing Cloud?
Choose one answer
- A. Viewer
- B. Security Administrator
- C. Channel Manager
- D. Content Editor/Publisher
Answer: D
NEW QUESTION 126
What storage model should be used if a subscriber has more than one value for an attribute?
- A. Profile Attribute
- B. Data Extensions
- C. Publication Lists
- D. Lists
Answer: A
NEW QUESTION 127
A customer wants to store financial data related to invoicing in its data extensions.
What field type should be used?
- A. Number
- B. Currency
- C. Float
- D. Decimal
Answer: D
NEW QUESTION 128
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Create and send an apology email that includes a discount for a future purchase to all customers.
- B. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
- C. Create a user-initiated message to logged-in customers to send once the website is restarted
- D. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Answer: C
NEW QUESTION 129
What is a capability of the Import within Contact Builder? Choose 2 answers
- A. In order to use Map by Header Row, the fields in the DE and file must match exactly.
- B. The data source can be a local file, data filter, or file on any FTP.
- C. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
- D. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
Answer: A,C
NEW QUESTION 130
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The Salesforce Certified Marketing Cloud Consultant CRT-550 Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Certified Marketing Cloud Consultant CRT-550 Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Certified Marketing Cloud Consultant CRT-550 Exam then he should take this exam.
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