[Jul 01, 2021] Latest 1D0-623 Exam with Accurate CIW Social Media Specialist PDF Questions
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NEW QUESTION 20
A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?
- A. Single source
- B. Position based
- C. Last social touch
- D. Multi source
Answer: D
NEW QUESTION 21
A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games . They ask the players for ideas and scenarios for the new game. What stage of social community building is this?
- A. Leverage
- B. Creation
- C. Growth
- D. cultivation
Answer: C
NEW QUESTION 22
A small book publishing company wants to promote their titles through social media Which strategy would best support them?
- A. Post videos of interviews with published authors bundled with "buy now" social commerce options.
- B. Cultivate a relationship with an online book club to share announcements and offer free books
- C. Auction signed copies of the books on retail shopping sites.
- D. Offer low cost writing workshops scheduled as shareable events.
Answer: B
NEW QUESTION 23
A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.This behavior is commonly referred to as;
- A. crowshapping
- B. crowdrising.
- C. crowsouring
- D. crowfunding
Answer: C
NEW QUESTION 24
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
- A. Post a link to their corporate Web site.
- B. Schedule promotionevents at various store locations.
- C. Post the weekly coupon flyer as a PDF.
- D. Post recipes with coupons for the ingredients.
Answer: B
NEW QUESTION 25
Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?
- A. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites
- B. Use the images and full text from the longest article, add personal editorial comments and create a new title.
- C. Create a new title, links to the original sources and add personal editorial comments
- D. Choose multiple articles, pull snippets from them and use one of the titles from the articles.
Answer: C
NEW QUESTION 26
Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?
- A. So that others can manage the accounts when someone leaves.
- B. It improves brand recognition.
- C. It creates a social character that is engaging the community.
- D. So that followers from one platform will automatically become followers on another platform.
Answer: B
NEW QUESTION 27
A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?
- A. the format of the speeches to a question and answer panel with four to five participant
- B. Contract with a reality television producer to create a short run series for cable broadcast.
- C. Record the speech and post it on the company's Web site with a text transcript.
- D. Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.
Answer: D
NEW QUESTION 28
A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?
- A. Confidence the combined data had insufficient certainty.
- B. Choice the company used an inadequate data analysis system
- C. Complexity, data from multiple sources was poorly matched and imprecise.
- D. Context; most if the posts were complaints about product performance.
Answer: D
NEW QUESTION 29
A company specialization in Europeriver cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?
- A. Paid advertising
- B. Organic advertising
- C. Viral advertising
- D. Banner advertising
Answer: B
NEW QUESTION 30
Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?
- A. Planning
- B. Implementation and measurement
- C. Development
- D. Preparation
Answer: A
NEW QUESTION 31
A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale.
What is the company trying to calculate?
- A. Return on engagement
- B. Customer loyalty
- C. Follower sentiment
- D. Return on investment
Answer: A
NEW QUESTION 32
A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?
- A. Posted communication
- B. Earned communication
- C. Paid communication
- D. Owned communication
Answer: D
NEW QUESTION 33
Which of the following is a benefit researching and social media personas for a business?
- A. Helps you keep the cost of purchasing social media ads to a minimum.
- B. Helps you identify problem areas in your campaign during the monitor and adjust phase.
- C. Helps you identify the demographics of your current audience.
- D. Helps you focus on who your main brand consumer is and seeing your products from their perspective.
Answer: B
NEW QUESTION 34
Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?
- A. Age of their customers, customer income and gender
- B. Marital status, customer income and brand loyalty
- C. Gender, personality and geographic segment
- D. Geography, favorite activities and customer income
Answer: A
NEW QUESTION 35
James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?
- A. Identify the target audience
- B. Listen and analyze
- C. Set goals
- D. Define strategies
Answer: A
NEW QUESTION 36
A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?
- A. Focus on analytic data from their current platforms to identify the customer preferences and demographics.
- B. Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.
- C. Hire an outside company to take over customer communications on current social media platforms.
- D. Start live streaming videos of exercise classes to encourage more people to join.
Answer: B
NEW QUESTION 37
Which of the following is the chief disadvantage to using social media?
- A. You can gather information about what customers want in products.
- B. A company can lose control of how its corporate logo is used.
- C. A company must establish policies covering social media usage and provide training
- D. In a crisis situation, a company's reputation can be damaged quickly.
Answer: D
NEW QUESTION 38
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