Prepare Interaction-Studio-Accredited-Professional Exam Questions [2022] Recently Updated Questions
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NEW QUESTION 29
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
- A. External email campaign events ETL
- B. Product ETL
- C. Transaction ETL
- D. Manual segment ETL
Answer: A
NEW QUESTION 30
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
- A. Variation
- B. Exclusion
- C. Ingredients
- D. Booster
Answer: D
NEW QUESTION 31
How does a developer share web templates from one dataset to another?
- A. Clone
- B. Copy
- C. Download to zip file, upload zip file
- D. Deployment manager
Answer: C
NEW QUESTION 32
What would a marketer include if they want to ensure they display recommendations from more than one category?
- A. Ingredient
- B. Exclusion
- C. Booster
- D. Variation
Answer: D
NEW QUESTION 33
Which user attribute data types are supported in the identity system?
- A. String and Multistring
- B. String and integer
- C. Multistring
- D. String
Answer: D
NEW QUESTION 34
What three things does a developer code in web template?
- A. Defining what can be configured in a campaign
- B. Campaign qualification rules
- C. Set the control group percentage
- D. HTML and CSS for controlling appearance
- E. Client side instructions for rendering
Answer: D,E
NEW QUESTION 35
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
- A. Campaign Debugger
- B. Developer tools
- C. Force SDK URL
- D. Inject SDK
Answer: C
NEW QUESTION 36
What are three features of the WebSDK when deployed on a website?
- A. Loading data from ETL feeds
- B. Identity and cookie management
- C. Rendering campaign for personalisation
- D. Configure filters and goals
- E. Sitemapping for data collection
Answer: B,C,E
NEW QUESTION 37
What is the unified customer profile?
- A. A profile view for administrators to see activity across all of the customer touch points
- B. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
- C. A unified view of all customer activity across, websites, web applications, mobile store, call center
- D. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
Answer: B
NEW QUESTION 38
How many days after the date of upload will files be deleted from the SFTP?
- A. 60 days
- B. 30 days
- C. 90 days
- D. 180 days
Answer: A
NEW QUESTION 39
What is the interaction studio terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword and author?
- A. Catalog
- B. Dimensions
- C. Directory
- D. Channel
Answer: B
NEW QUESTION 40
What three components can a web developer define by pageType?
- A. Capturing Attribute
- B. Content Zones
- C. Item Actions
- D. Campaign
- E. Goals
Answer: A,B,C
NEW QUESTION 41
What are the three types of mobile campaigns a business user can create in IS?
- A. In-App Notification
- B. SMS Text Message
- C. Push Message
- D. JSON Data A
- E. Browser Notification
Answer: A,C
NEW QUESTION 42
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
- A. The agent uses a customized next best offer widget powered by the interaction studio connector
- B. Leverage service cloud to inform IS in real-time
- C. Use machine learning to serve product/ content recommendations in email sent by your ESP
- D. Manually sync data from Interaction studio to service cloud
Answer: A
NEW QUESTION 43
What are the two competitive advantages of interaction studio? [check]
- A. True Real-Time Decisioning
- B. Managers Consent
- C. Monitors active time spent and true engagement
- D. Integrated content management system
Answer: A,C
NEW QUESTION 44
What attribute and value is passed in the event API request for returning server side campaigns? [check]
- A. Server side = true
- B. Server Side messages = 1
- C. Server side are always returned
- D. Source = Server
Answer: D
NEW QUESTION 45
What is the rule criteria that you can use in the segment creation process?
- A. Email click throughs
- B. Social mentions
- C. Actions
- D. Dimensions
Answer: C
NEW QUESTION 46
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
- A. IS uses probability matching to determine if two or more profiles represent for user identity
- B. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
- C. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
- D. IS users third party software to match anonymous and knows identifies
Answer: D
NEW QUESTION 47
Which ingredient shows a vistor products or content based on a "people like me" algorithm?
- A. Collaborative Filtering
- B. Similar Items
- C. Co Browser
- D. Trending
Answer: A
NEW QUESTION 48
What are IS machine learning powered algorithms called?
- A. Einstein Decisions
- B. Data Science Workbends
- C. Machine Learning Tools
- D. Einstein Recipe
Answer: D
NEW QUESTION 49
What are three areas a business user can apply custom catalog dimensions?
- A. Campaign targeting
- B. Template filtering
- C. Recipe exclusions and boosting
- D. Segmentation
- E. Reporting
Answer: A,C,E
NEW QUESTION 50
Which data feed integrates external system data into a user's profile levargaing identity attributes?
- A. Interaction feed
- B. User Feed
- C. Identity feed
- D. Catalog Feed
Answer: B
NEW QUESTION 51
What two features of interaction studio can be used in an open-time email campaign?
- A. Promotion
- B. Attribute
- C. Survey
- D. Recipe
Answer: A,D
NEW QUESTION 52
How many total global goals and filters can you define for your dataset in IS?
- A. Unlimited
- B. 64 total for both filters and goals
- C. 25 filers and 25 goals
- D. 300 total between filters and goals
Answer: B
NEW QUESTION 53
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