Marketing-Cloud-Consultant Practice Test Questions Updated 152 Questions
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NEW QUESTION # 50
NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that apply
- A. last purchase date
- B. proximity to store
- C. lifetime purchase value
- D. conversion rate
Answer: A,C,D
NEW QUESTION # 51
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)
- A. Leverage Content Builder to create email templates for each language and populate the templates via the UI.
- B. Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
- C. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
- D. Leverage personalization strings within the email template to pull in language-specific content.
Answer: B,C
NEW QUESTION # 52
What are data extension data retention policies?
- A. Settings to define when a data extension or the data within the data extension is deleted.
- B. Settings to prevent users from deleting a Data Extension created by another user.
- C. Settings to "soft" delete all data in a Data Extension so there is no data loss.
- D. Settings to control when a data extension creates a back-up of the data it contains.
Answer: A
Explanation:
There is no concept of soft delete or Archive.
NEW QUESTION # 53
What is a capability of the Import within Contact Builder? Choose 2 answers
- A. The data source can be a local file, data filter, or file on any FTP.
- B. In order to use Map by Header Row, the fields in the DE and file must match exactly.
- C. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
- D. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
Answer: B,C
NEW QUESTION # 54
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais?
(Choose 2 answers)
- A. %%BASEFILENAME_FROM_TRIGGER%%
- B. Scheduled Starting Source
- C. %%BASEFILENAME_FROM_FILEDROP%%
- D. File Drop Starting Source
Answer: B,C
Explanation:
Explanation
This allows you to specify the exact name of the file when running the automation. The File Drop Starting Source is an automation activity that allows you to specify the source of the File Drop as either a Scheduled or Manual event. This allows you to control when the data is imported from the Enhanced FTP file.
NEW QUESTION # 55
Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.
What skillset is needed ?
- A. HTML
- B. AMPScript
- C. CSS
- D. SQL
Answer: D
NEW QUESTION # 56
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged. The database uses an
"Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
- A. Will the company need a custom preference center?
- B. Will new users have an "Email ID"?
- C. What will be used as the Subscriber Key?
- D. How will Marketing Cloud and the database sync up?
- E. What publication lists will be used?
Answer: B,C,D
NEW QUESTION # 57
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the
30th of the month falls on a weekend.
What is the flow?
Answer:
Explanation:
Triggered Import - user initiated send (not scheduled)
NEW QUESTION # 58
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
- B. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
- C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
- D. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
Answer: C
NEW QUESTION # 59
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.
What method should be suggested in this scenario?
- A. Platform Events API
- B. Event Notification Service
- C. Data View Export with every send
- D. Data Retrieves on the Send Object
Answer: B
NEW QUESTION # 60
A customer wants to create a journey with the goal of making users activate their accounts
within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?
- A. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
- B. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
- C. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
- D. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
Answer: C
NEW QUESTION # 61
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. An additional Sender Authentication Package
- B. Register the new domain in Setup > From Address Management
- C. An additional private domain
- D. An additional IP address
Answer: A
Explanation:
Explanation
A Sender Authentication Package (SAP) is a set of features that authenticate an email sender's identity and reputation, such as a private domain, a dedicated IP address, a link customization, and a reply mail management. By having an additional SAP for the new domain comms.nto.com.au, NTO can send emails from their new domain without impacting deliverability. An additional IP address is not required if they already have one for their SAP. An additional private domain is not enough to authenticate their sender identity and reputation. Registering the new domain in From Address Management is not necessary if they have an SAP for the new domain. References:
https://help.salesforce.com/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_es_from_address_management.htm&type=5
NEW QUESTION # 62
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?
- A. MobileConnect Demographics
- B. Profile Attributes.
- C. Population in Contact Builder
- D. Data Designer Attribute Group
Answer: A
NEW QUESTION # 63
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend? (Choose two.)
- A. Use Data Designer to link student and alumni data to the contact record.
- B. Create an Import Activity to import alumni data into Salesforce Report.
- C. Use Synchronized Data Sources to data from the Sales Cloud.
- D. Create list attributes to store student data from the Sales Cloud.
Answer: A,C
NEW QUESTION # 64
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible.
Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Single Send journey with an API Event entry source
- B. Transactional Messaging API
- C. Multi-Step journey with an API Event entry source
- D. Triggered Send Definition
Answer: D
NEW QUESTION # 65
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Salesforce Certified Marketing Cloud Consultant certification is highly regarded in the industry and is recognized by many top employers. It is a valuable credential for professionals who want to advance their careers in the marketing technology field. Holding this certification demonstrates a deep understanding of the Salesforce Marketing Cloud platform and the ability to use it to drive successful marketing campaigns.
Salesforce Marketing-Cloud-Consultant certification is recognized globally and is highly valued in the industry. It is an essential certification for professionals who are looking to advance their careers in the field of marketing automation. Salesforce Certified Marketing Cloud Consultant certification demonstrates the candidate's expertise in developing and executing successful marketing campaigns using Salesforce Marketing Cloud.
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