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NEW QUESTION 41
An A/B test has been running on a page with very high traffic for longer than the estimated duration as previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for the Experience B is very small, at just 0.6%.
What can be concluded for the test?
- A. Experience B is the winner at just 0.6%.
- B. The test needs to be repeated with a different Experience B.
- C. The test needs more time to reach a conclusion.
Answer: B
NEW QUESTION 42
The UX team has proposed testing a format change across all product overview pages.
Which Visual Experience Composer feature enables applying the format change across all of these pages?
- A. Experience Versions
- B. Enhanced Composer
- C. Template Rules
Answer: C
NEW QUESTION 43
An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)
- A. Validate if goals and settings of the activity are set properly.
- B. Duplicate the activity and delete the first one with an issue.
- C. Enable Adobe Analytics for Target to check corresponding activity reports.
- D. Diagnose activity audience qualification using debugging tools.
Answer: A,D
NEW QUESTION 44
A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.
Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.
How could this hypothesis be improved?
- A. Be less specific with the change: do not list the decrease in the exact number of form fields.
- B. Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.
- C. Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.
Answer: B
NEW QUESTION 45
An A/B test was conducted to test different variations of copy on the homepage. During the analysis of the results, it was identified that different copy resonated better with different audiences.
Which activity type should an Adobe Target Business Practitioner recommend using to ensure that the most effective copy is displayed to the right audience?
- A. Recommendations
- B. Multivariate Test
- C. Experience Targeting
Answer: C
NEW QUESTION 46
An e- com me tee company wants to test a new layout on a product page.
To write a clear, concise hypothesis, which two questions should be asked? (Choose two.)
- A. Will any new products be added soon?
- B. How will success be measured?
- C. What is the reason for running this test?
- D. What is the current conversion rate?
Answer: C,D
NEW QUESTION 47
In which two channels must Target Form-Based Experience Composer be used? (Choose two.)
- A. Single-page application
- B. Post login pages
- C. Kiosks
- D. Emails
Answer: A,D
NEW QUESTION 48
Three weeks after activation of an A/B activity with four experiences (A. B, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?
- A. Do nothing. Auto-allocate will do this.
- B. Deactivate the activity and create a new one with only A. B, D experiences.
- C. Switch the test to manual allocation and allocate 0% of traffic to Experience C.
Answer: B
NEW QUESTION 49
In which scenario should an Adobe Target Business Practitioner recommend using an Adobe Analytics segment for an Adobe Target Activity?
- A. Visitor data collected before the Target Activity runs are required for audience targeting.
- B. The audience requirement cannot be met using pre-built audiences in Adobe Target.
- C. An audience qualification window of 180 days is required, and it would be impractical to wait this long for a newly-created profile parameter to populate.
Answer: B
NEW QUESTION 50
A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.
In this scenario. what is the problem with using CTR as the only success metric?
- A. The CTR metric is an unreliable indicator of success and should not be used as a primary or secondary success metric
- B. The test could produce a statistically significant lift in CTR but does not consider the impact on revenue.
- C. The CTR metric is not reliable for this activity as it does not account for the impact of seasonality.
Answer: A
NEW QUESTION 51
A client is exploring locations in an Multivariate test (MVT) activity report. Location names are shown as location I.
location 2, location 3. etc, but the client cannot remember what the locations refer to in the MVT activity.
What can the client do to resolve this issue?
- A. Rename each location in the MVT activity report.
- B. Edit the activity, and rename each location in the Goals and Settings step.
- C. Edit the activity, and rename each location in the Experiences step.
Answer: A
NEW QUESTION 52
An entertainment site is running an Experience targeting activity audiences by geographic locations. An entrant France saw Exp A.
The following day. They traveled to California (in the U.S) and visited site. Based on the following allocation which Experience would they see?
- A. Experience B
- B. Experience D
- C. Experience C
- D. Experience A
Answer: C
NEW QUESTION 53
A client wants to adjust the counting methodology used in a report.
What are the three counting methodologies available in report settings, for any given report?
- A. Visitors. Visits. Hits
- B. Visitors. Visits, Page Views
- C. Visitors. Visits. Activity Impressions
Answer: C
NEW QUESTION 54
A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?
- A. Visual Experience Composer
- B. Form-Based Composer
- C. HTML Composer
Answer: A
NEW QUESTION 55
There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. What is the most probable reason for the warning message?
- A. The Profile Script is outdated and causing issues in the VEC.
- B. A new plugin was added to website which is not supported by Adobe Target.
- C. The structure of the page has changed since activity was created.
Answer: B
NEW QUESTION 56
An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.
What should they do to determine if this is due to novelty effect?
- A. Find a metric that is impacted positively by the change, and make this the primary metric.
- B. Segment the results by new and returning visitors, and compare their usage.
- C. Alter the traffic distribution to reduce the volume of traffic to the underperforming experience.
Answer: A
NEW QUESTION 57
On which channel can Adobe Target Visual Experience Composer (VEC) be used to create experiences?
- A. Email
- B. Website
- C. Internet of Things devices
Answer: C
NEW QUESTION 58
A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance Indicators (KPI) and is now considering using Adobe Target to report on activities.
In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as the reporting source for Target activities? (Choose two.)
- A. If the existing Adobe Analytics implementation already collects all the required data
- B. If the main requirement is to be able to collect data in real-time
- C. If an Adobe Target "clicked an element" success metric is required
- D. When it is mandatory to have a single source of data
Answer: A,C
NEW QUESTION 59
A media site wants to maximize static advertisement profits on the ads that ate shown at the top of their article pages. Which metric should they focus on improving?
- A. Bounce Rate
- B. Pages Pet Visit
- C. Time Spent Per Visit
Answer: A
NEW QUESTION 60
An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel. Which composer should be used for this activity?
- A. Form-based Experience Composer
- B. Visual Experience Composer for assisted channels
- C. Target API Composer
Answer: C
NEW QUESTION 61
A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?
- A. Names of activities tested
- B. Names of the collections used
- C. Names of the criteria used
Answer: A
NEW QUESTION 62
The optimization team decided to test headline variations on a page. The Adobe Target Business Practitioner received snippets the styling properties.
How should this task be done in the Visual Experience Composer?
- A. Copy the values from the code snippets and paste them into the layout panel.
- B. Ask the development team to add the code to the CSS of the site.
- C. Copy and paste the code snippets into the CSS Editor.
Answer: A
NEW QUESTION 63
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