[Apr 29, 2023] MB-220 Exam Dumps - Microsoft Practice Test Questions
New Real MB-220 Exam Dumps Questions
What are the exam requirements?
The Microsoft MB-220 exam is designed for the functional consultants who possess marketing expertise. The intended candidates for this certification test must have the fundamental knowledge of industry terminology, standards, methodologies, common initiatives, and priorities. In addition, the applicants should have some expertise in marketing principles as well as the marketing application’s role in conjunction with the Dynamics 365 suite of applications, including integration with Microsoft 365 and Dynamics 365 apps.
NEW QUESTION 50
You have been tasked with creating the structure necessary to include dynamic content in email messages.
Which three types of items can be placed in a message as dynamic values? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Social media links
- B. Your company's postal address
- C. Subscription-center link
- D. Values from a specific Case record
- E. Your company's phone number
Answer: A,B,C
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content#content
NEW QUESTION 51
In preparing for going live with your customer journey you select "Check for Errors" in the command bar.
Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. makes sure all required marketing emails and pages are assigned and published
- B. makes sure all required target segment(s) meet your goals
- C. checks for common errors and shows an error message with advice for fixing them
- D. checks to ensure prerequisites are met
- E. checks for active links to the marketing services that host your email messages
Answer: A,C,D
Explanation:
Section: Topic 6, Manage customer journeys
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/customer-journeys-create- automated-campaigns
NEW QUESTION 52 
You need to create a lead scoring model based upon fixed rules as well as behavior rules.
Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type.
Each scenario may be used once, more than once or not at all. You may need to drag the split bar between
panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
NEW QUESTION 53
You are responsible for information about the attendees and sponsors in your Dynamics 365 for Marketing
system. Indicate which record type would hold each type of information listed below.
For each Record Type listed below, indicate the Type of Information stored there.
To answer, drag the Type of Info to the appropriate Record Type. Each item may be used once, more than
once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, email Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/manage-event-sponsorships
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-event-portal
NEW QUESTION 54
You are creating a customer survey and you want to get good responses.
You need to analyze the responses to provide actions to best suit your organization.
Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Be sure to mention the estimated time to complete, along with a brief overview in your invitation.
- B. Previewing or testing your survey is unnecessary because your survey tool will automatically catch errors.
- C. Define an objective for your survey so that you can ensure that all questions serve that objective.
- D. Make your surveys long so that you customers can get a chance to provide as much information as possible.
- E. Try to organize the survey in a way that groups all related questions together in sections.
Answer: A,C,E
Explanation:
Section: Topic 8, Configure and analyze customer responses
Explanation/Reference:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan-survey
NEW QUESTION 55
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You examine all existing templates. Upon identifying those that do not meet standards, you make appropriate adjustments to the non-conforming templates.
Does this meet the goal?
- A. Yes
- B. No
Answer: B
NEW QUESTION 56
You have been tasked with creating the structure necessary to include dynamic content in email messages.
Which three types of items can be placed in a message as dynamic values? (Choose three.) Each correct
answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Social media links
- B. Your company's postal address
- C. Subscription-center link
- D. Values from a specific Case record
- E. Your company's phone number
Answer: A,B,C
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-emailcontent#
content-settings
NEW QUESTION 57
You are an event coordinator for Contoso, Ltd, and are creating a multi-day tradeshow event.
You need to set up an event team that will consist of Contoso, Ltd employees, vendors, partners and customers.
Which two kinds of records should you associate to the event team member? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Customer
- B. Contact
- C. Account
- D. User
Answer: B,D
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event
NEW QUESTION 58 
You need to create a Global Customer Survey to capture the responses from your customers.
You need to make sure that Contoso's focused customers have the option to choose their preferred language
while responding. You also need to automate customer journey actions based on the Customer Survey
Response data.
Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate
actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, email Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/customer-voice
NEW QUESTION 59
Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.
Which type of marketing segment should you create?
- A. Landing Page Segment
- B. Profile Segment
- C. Interaction Segment
- D. Customer Insight Segment
Answer: C
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/segmentation-lists-subscription
NEW QUESTION 60
You have been tasked with creating a customer journey for leads located in the Northwestern United States.
Which two conditions must be true in order for the lead to receive your customer journey? Each correct
answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Bulk Email must be set to "Allow".
- B. Follow Email must be set to "Allow".
- C. The lead must be associated with an account record.
- D. The lead must be associated with a contact record.
Answer: A,D
NEW QUESTION 61
You are creating a multi-day conference event that is attended by attendees. The attendees will require hotel accommodations.
You need to block off rooms for single occupancy, double occupancy and suites at the hotel.
Which method should you use to accomplish your task?
- A. Create a hotel record and then a hotel room allocation record for each room type.
- B. Create a hotel record and then a hotel room reservation record for each room type.
- C. Create a hotel record and then a single hotel room allocation record for all room types.
- D. Create a hotel record and then a single hotel room reservation record for all room types.
Answer: A
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/invite-register- house-event-attendees
NEW QUESTION 62
Drag and Drop Question
When creating customer journeys the correct steps must be followed in order to ensure the results you receive are as expected.
Which five actions are required, in sequence, to create a complete customer journey? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple- customer-journey
NEW QUESTION 63
You are a marketing professional who needs to create a new field for a marketing page.
You want some text to be in the field when the customer opens the page so that they have an idea of what to enter.
Which field should hold this "ghost text"?
- A. Label
- B. Default Value
- C. Placeholder
- D. Prefill
Answer: C
NEW QUESTION 64 
You are a content creator and you often need to add dynamic content to your emails.
You need to be able to know which data source to use to add various types of content available using assist-edit.
Which data source should you use to add the content types listed? To answer, drag the appropriate data source to the appropriate content type. Each data source may be used once, more than once and not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content
NEW QUESTION 65
Your company currently has a customer journey that is running.
You have been tasked with making changes to the template without interrupting the customer journey.
Will you be able to accomplish this task?
- A. Yes, if you set the customer journey as Stopped and modify the template.
- B. No. The customer journey cannot be edited without being at least temporarily stopped.
- C. No. The customer journey template is locked for editing while it is Live, Editable.
- D. Yes, if you set the customer journey as Live, Editable and modify the template.
Answer: C
Explanation:
Reference:
https://docs.microsoft.com/en-gb/dynamics365/marketing/go-live#customer-journey-go-live-operations-and-statu
NEW QUESTION 66
Drag and Drop Question
You are the administrator at Contoso, Ltd. You need to create a marketing email to notify customers when a card has been abandoned on the company website.
Which five actions in sequence are required to create an email that is ready to send? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create- marketing-email
NEW QUESTION 67
Note: This question is part of a series of questions that present the same scenario. Which question in the series
contains a unique solution that might meet the stated goals. Some question sets might have more than one
correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions
will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold,
Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You click the Go Live button.
Does this resolve your issue?
- A. No
- B. Yes
Answer: B
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring
NEW QUESTION 68
Your marketing department needs to create a simple Customer Journey, to send marketing emails to female
wine enthusiasts, over 40 years old, who live in Europe.
How should you define who to include in this Customer Journey?
- A. Edit the contacts in your database.
- B. Create a Dynamic segment.
- C. Create a Static segment.
- D. Create a Segment Type.
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/segmentation-lists-subscriptions
NEW QUESTION 69
You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types.
Which survey question types presents the best choice for each scenario/example presented? To answer, drag the appropriate survey question to the scenario/example. Each survey question type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan-survey
NEW QUESTION 70
You are creating a survey using Dynamics 365 Customer Voice. You need to include multiple question types.
Which survey question type presents the best choice for each scenario/example presented? To answer, drag the
appropriate survey question type to the scenario/example. Each survey question type may be used once, more
than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Graphical user interface, application Description automatically generated
Reference:
https://www.c2software.com/c2-blog/dynamics-crm-voice-of-the-customer-surveys.aspx
NEW QUESTION 71
You are a Dynamics 365 functional consultant.
Your company hosts multiple events. Some of the event information can be standardized into an event
template.
Which three settings can be used in a standard event template? Each correct answer presents a complete
solution.
- A. Event sessions and speakers
- B. Event team members
- C. Event passes
- D. Event venues
- E. Event payment
Answer: A,C,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/event-templates
NEW QUESTION 72
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that traditional Emails are hosted on the Dynamics 365 server.
Does this meet the goal?
- A. Yes
- B. No
Answer: B
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare- marketing-emails
NEW QUESTION 73
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