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Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide

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Exam Guide

Salesforce Pardot-Specialist Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Visitors and Prospects8%- Data Management
  • 1. Prospect Imports
  • 2. Custom Fields
  • 3. Segmentation
- Prospect Management
  • 1. Visitor Conversion
  • 2. Prospect Activities
  • 3. Prospect Records
Topic 2: Forms and Landing Pages16%- Forms
  • 1. Completion Actions
  • 2. Progressive Profiling
  • 3. Form Handlers
- Landing Pages
  • 1. Tracking
  • 2. Layout Templates
  • 3. Conversion Optimization
Topic 3: Lead Management24%- Lifecycle Management
  • 1. Lead Routing
  • 2. Lead Assignment
  • 3. Prospect Auditing
- Qualification
  • 1. Grading
  • 2. Scoring
  • 3. Profiles
Topic 4: Email Marketing10%- Email Creation
  • 1. Completion Actions
  • 2. Dynamic Content
  • 3. Email Templates
- Email Sending
  • 1. List Emails
  • 2. Email Testing
  • 3. Email Deliverability
Topic 5: Automation20%- Lead Nurturing
  • 1. Completion Actions
  • 2. Engagement Studio
  • 3. Trigger-Based Automation
- Automation Tools
  • 1. Dynamic Lists
  • 2. Automation Rules
  • 3. Segmentation Rules
Topic 6: Salesforce Integration18%- CRM Alignment
  • 1. Campaign Integration
  • 2. Lead and Contact Sync
  • 3. Data Flow Management
- Connector Configuration
  • 1. User Management
  • 2. Synchronization Behavior
  • 3. Salesforce Connector
Topic 7: Reporting and Analytics4%- Performance Analysis
  • 1. Campaign Reports
  • 2. ROI Measurement
  • 3. Email Reports

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