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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) Make the call-to-action button that links to the feedback form bigger and with red background
B) A Salesforce Survey block called in by an AMPscript function.
C) Replace call-to-action with interactive Email Form

2. A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?

A) Contacts Count
B) Audience Engagement Over Time
C) Contacts Analytics

3. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

A) Append
B) Add and Update
C) Overwrite

4. The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sendspromotional emails.
What should the marketer do to prevent this problem?

A) Configure Send Throttling.
B) Segment email sends by domain.
C) Use Delayed Delivery

5. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?

A) Ensure the Contact entry mode is No re-entry
B) A Utilize exit criteria for thejourney.
C) Use the Update Contact a:

Solutions: