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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What are three ways segments are used in marketing cloud personalization?

A) Set goal and filtersb)
B) Targeting for campaigns
C) Creating related lists within Salesforce CRM
D) Recommending products
E) Analytics, trends and engagement

2. What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

A) Booster
B) Ingredients
C) Exclusion
D) Variation

3. What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

A) Dimensions
B) Directory
C) Channel
D) Catalog

4. A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

A) Time based testing
B) A/B testing
C) Rule based testing
D) Variation testing

5. What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?

A) Segments
B) Templates
C) Campaigns
D) Recipes

Solutions: