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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client Ingested the following We into Marketing Cloud Intelligence:

The mapping of the above file can be seen below:
Date - Day
Media Buy Key - Media Buy Key
Campaign Name - Campaign Name
Campaign Group -. Campaign Custom Attribute 01
Clicks -> Clicks
Media Cost -> Media Cost
Campaign Planned Clicks -> Delivery Custom Metric 01
The client would like to have a "Campaign Planned Clicks" measurement.
This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:
For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).
In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:

Which two options will yield a false result:

A) Option 1
B) Option 3
C) Option 2
D) Option 5
E) Option 4

2. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A) No mappable measurements - all measurements are calculated
B) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
C) The data is stored at the workspace level.
D) Pacing - daily rows are being created for every lead and opportunity keys

3. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

A) Scalability - future data streams that will follow similar logic will be automatically harmonized.
B) Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model
C) Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to
D) Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.
E) Ease of Maintenance - the logic is written and populated in one centralized place

4. An implementation engineer is requested to apply the following logic:

To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both 'Platform' and 'Line of Business'?"

A) 3
B) 5
C) 2
D) 4

5. An implementation engineer is requested to create the harmonization field - Magician This field should come from multiple Twitter Ads data streams, and should follow the below logic:

Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meet the requirements?

A) Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimension
B) Create a second Pattern for Media Buy Name and apply two Classification Rules (one for 'Messi' and another for Ronaldo') for the final Harmonized Dimension.
C) Create a second Pattern for Media Buy Name
D) Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension.

Solutions: