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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

A) The click-through URL must be added to the Media Click tag.
B) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
C) The BlueKai Site ID is different for every Media Click tag.
D) The DoubleClick Campaign Manager macros are different for every creative.

2. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A) You must wait at least thirty minutes after creating a classification rule to start using it.
B) The old rules must be purged prior to running the newly created rule.
C) It takes one week after rule creation for data to be mapped to prescribed categories.
D) In addition to the classification rule, you also need to configure a chint rule.

3. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A) 1
B) 15
C) Win Each Category
D) 7
E) Win Every Time
F) 30

4. Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)

A) Client owned and managed Amazon S3 Bucket
B) Client owned Google Cloud Storage
C) Oracle owned and managed SFTP location
D) Oracle owned and managed Amazon S3 Bucket
E) Client owned and managed SFTP location

5. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Total volume of categories that they anticipate in their taxonomy
B) Exact number of users that will be classified into each category
C) Granularity of taxonomy categories
D) Offline file structure and content

Solutions: