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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. On an average, at what rate does data decay?

A) 12% per month
B) 2% per year
C) 20% per week
D) 2% per month

2. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That a custom audience pixel has been generated and that a look-alike model has been created
B) That access to 3rd party data has been granted and that 1st party converters have been suppressed
C) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
D) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
E) That vendors and share partners have been configured and that Data Usage Agreement has been signed

3. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A) Key-value string pair with an is or contains operator
B) Key-number (integer or float)
C) Key-number range
D) Key-date pair (exact or relative date)

4. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
B) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
C) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
D) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
E) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.

5. How do you validate that you can use your developer keys to send authenticated message requests to the web services?

A) Use the Ping API
B) Use the ID Segment API
C) Use the Audience Grant API
D) Use the ID Types REST API

Solutions: