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Google adwords-search Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Keyword and Audience Targeting | - Audience targeting
|
| Measurement and Optimization | - Optimization techniques
|
| Bidding and Budget Management | - Budget optimization
|
| Search Campaign Fundamentals | - How Google Search Ads work
|
| Ad Creation and Assets | - Responsive Search Ads
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
Which of the following is used to describe the return on investment for Google AdWords
campaigns?
- A. Return on keyword spend
- B. Return on Ad Investment
- C. Return on Ad Spend
- D. Return on bounce rate
Correct Answer: C 🗳️
Which of the following is the amount a user is comfortable spending on AdWords advertising each day?
- A. Budget
- B. Ad rotation
- C. Frequency capping
- D. Ad scheduling
Correct Answer: A 🗳️
John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?
- A. SEM based on web content
- B. CPM models
- C. PPC models
- D. SEO for good web content
Correct Answer: B 🗳️
Beth runs a photography business and she wants to make certain, her advertisements only run in the evening. How is this possible with Google AdWords?
- A. Beth can use the ad scheduling tool to choose when her ads should appear.
- B. Beth can use the conversion optimizer to indicate the hours she'd like to optimize her ad for conversion.
- C. Google won't automatically adjust when the ads are displayed.
- D. Beth can pause and restart her ads whenever she likes.
Correct Answer: A 🗳️
You are a consultant for David's company and he's asked you to help him create a Google
AdWords for his company's products. You and David develop a keyword list and the ad has now been running for two weeks. David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?
- A. 30 days
- B. 14 days
- C. You can edit the ads immediately.
- D. 21 days
Correct Answer: A 🗳️
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