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Google adwords-display Exam Syllabus Topics:

SectionObjectives
Ad Formats and Creative Optimization- Responsive display ads
  • 1. Best practices for creatives
    • 2. Asset creation and combinations
      Display Advertising Fundamentals- Understanding Google Display Ads ecosystem
      • 1. How Google Display Network works
        • 2. Campaign objectives and use cases
          Bidding and Budgeting- Smart bidding strategies
          • 1. Target CPA and ROAS
            • 2. Maximize conversions
              Campaign Setup and Targeting- Audience targeting strategies
              • 1. Affinity and in-market audiences
                • 2. Custom segments and remarketing
                  - Contextual targeting
                  • 1. Placements and exclusions
                    • 2. Keywords and topics targeting
                      Measurement and Performance Optimization- Conversion tracking and attribution
                      • 1. Google Ads conversion setup
                        • 2. Performance analysis
                          - Optimization techniques
                          • 1. Audience refinement
                            • 2. A/B testing

                              Google Display Exam Practice Test Sample Questions:

                              1. Some advertisers would like to target YouTube through Google AdWords. There are two tools
                              available for these types of advertisers: the placement tool and what other tool?

                              A) Google Content Network analysis tool
                              B) Video targeting tool
                              C) Keyword tool
                              D) Traffic estimator tool


                              2. Holly is your client and she's selling watches through her online store. She asks if you can
                              configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?

                              A) Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.
                              B) No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.
                              C) No, Google AdWords doesn't target language or locations.
                              D) Yes, Google AdWords does allow customers to choose language and locations for a premium price.


                              3. Which of the following are the best practices for video content on YouTube?

                              A) Keep your videos to atleast 10 minutes.
                              B) Update your content on regular basis.
                              C) Create videos that teach and engage the YouTube community on your services.
                              D) Create videos that feature original content.


                              4. Holly is your client and she's selling watches through her online store. She asks if you can
                              configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?

                              A) Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.
                              B) No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.
                              C) No, Google AdWords doesn't target language or locations.
                              D) Yes, Google AdWords does allow customers to choose language and locations for a premium price.


                              5. Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools should she use to accomplish the task?

                              A) Conversion optimizer
                              B) My Change History tool
                              C) Keyword tools
                              D) Display ad builder


                              Solutions:

                              Question # 1
                              Answer: B
                              Question # 2
                              Answer: A
                              Question # 3
                              Answer: B,C,D
                              Question # 4
                              Answer: A
                              Question # 5
                              Answer: C

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