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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Ad Formats and Creative Optimization | - Responsive display ads
|
| Display Advertising Fundamentals | - Understanding Google Display Ads ecosystem
|
| Bidding and Budgeting | - Smart bidding strategies
|
| Campaign Setup and Targeting | - Audience targeting strategies
|
| Measurement and Performance Optimization | - Conversion tracking and attribution
|
Google Display Exam Practice Test Sample Questions:
Some advertisers would like to target YouTube through Google AdWords. There are two tools
available for these types of advertisers: the placement tool and what other tool?
- A. Google Content Network analysis tool
- B. Video targeting tool
- C. Keyword tool
- D. Traffic estimator tool
Correct Answer: B 🗳️
Holly is your client and she's selling watches through her online store. She asks if you can
configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?
- A. Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.
- B. No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.
- C. No, Google AdWords doesn't target language or locations.
- D. Yes, Google AdWords does allow customers to choose language and locations for a premium price.
Correct Answer: A 🗳️
Which of the following are the best practices for video content on YouTube?
- A. Keep your videos to atleast 10 minutes.
- B. Update your content on regular basis.
- C. Create videos that teach and engage the YouTube community on your services.
- D. Create videos that feature original content.
Correct Answer: B,C,D 🗳️
Holly is your client and she's selling watches through her online store. She asks if you can
configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?
- A. Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.
- B. No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.
- C. No, Google AdWords doesn't target language or locations.
- D. Yes, Google AdWords does allow customers to choose language and locations for a premium price.
Correct Answer: A 🗳️
Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools should she use to accomplish the task?
- A. Conversion optimizer
- B. My Change History tool
- C. Keyword tools
- D. Display ad builder
Correct Answer: C 🗳️
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