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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Frankie is interested in using the Google Website Optimizer on her site. She has configured her site with three different new landing pages and is ready to use the Google Website Optimizer. Considering that Frankie has three landing pages to review, which type of Website Optimizer test should she use?

A) A/B test
B) B/A test
C) Multivariate test
D) Multi-variation test

2. You want to create a Search Query Report for your client. Which of the following are the most accurate steps to creating the report?

A) Choose Reporting, Choose Keywords, click Create Report
B) Choose Reporting, Search Query Report, click Create Report
C) Choose Reporting, Search Query Report, choose Summary, click Generate Report
D) Choose Campaigns, Ad Groups, More Actions, Create Report, Choose Keywords, click Create Report

3. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) Doug needs to know the product cost of the client, to find the return on investment.
B) You can't track the ROI if there's nothing for sale as a result of the conversion.
C) Doug needs to know what the final cost of the newsletter would be.
D) Doug would need to know the value of the newsletter.

4. You are using the Website Optimizer to test different versions of your landing page. One of your primary goals is to determine which content draws visitors deeper into your website from your landing page. You want to determine if people are just looking at your landing page and leaving, or are they looking at content beyond the landing page. What type of a goal is this for Website Optimizer?

A) Tracking all movement past the landing page
B) Tracking multiple types of conversions
C) Content-driven
D) Time on page

5. Marsha wants you to create a Google AdWords report for her business. She has been using Google AdWords for eight months and would like a report that shows statistics for ads that appeared on specific domains or URLs in the Google Content Network. What report should you create for Marsha?

A) Placement performance report
B) Ad performance report
C) URL performance report
D) Keyword performance report

Solutions: