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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. Which of the following is NOT an Ad format available through self-managed AdWords accounts?

A) Image Ads
B) Display Ads
C) Text Ads
D) Mobile Ads

2. Examine the image below: Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color green?

A) In video overlay
B) Image ad
C) In stream video
D) Banner ad

3. What term is assigned to the concept of measuring your profit that you've made from advertising compared to how much you've spent on that advertising?

A) Sunk costs
B) ROI
C) CPM
D) CTR

4. Which bidding strategy will you use if you are focused on building awareness of a product or brand on the Google Display Network?

A) CPA bidding
B) Manual CPC bidding
C) CPM bidding
D) Automatic CPC bidding

5. Jerry is using the video targeting tool as seen in the image given below to target channels.
His assistant, Annie, wants to know what the number 26,826 means in the image. What should Jerry tell Annie?

A) It is the total number of times the video channel has already been viewed on YouTube.
B) It is the average number of times per day the ad can be viewed on YouTube.
C) It is the average number of impressions Jerry's ad will receive based on the video and the designated channel.
D) It is the number of other advertisers that have sponsored an ad on this YouTube channel.

Solutions: