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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

A) Apply a Row Based Retention to each data extension as it is created, set to 12 months
B) Set inactive data to be automatically cleared after one year, but is recoverable
C) Configure the business unit data retention setting to 12 months
D) Configure the Enterprise-wide default retention to one year

2. How are publication lists used in the Marketing Cloud?

A) To manage subscribers in guided and triggered email sends.
B) To send communication to all subscribers, regardless of opt -in status.
C) To allow subscribers to opt-down/out instead of unsubscribing from all.
D) To build dynamic content rules by subscriber type.

3. A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers

A) Microsite with Web Collect to store entrants on a data extension.
B) Send Email Activity with a link to a subscription center.
C) Microsite with Smart Capture to store entrants on a data extension.
D) Data Extension with double opt-in status defined.

4. A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?

A) Google Analytics 360
B) Web Analytics Connector
C) Marketing Cloud Connect
D) AMP script for Marketing Cloud

5. A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?

A) Cloud Pages
B) Synchronized Data Sources.
C) Query Studio
D) Journey Builder

Solutions: