Microsoft Dynamics 365 Marketing Functional Consultant: MB-220 Exam
"Microsoft Dynamics 365 Marketing Functional Consultant", also known as MB-220 exam, is a Microsoft Certification. With the complete collection of questions and answers, PrepAwayPDF has assembled to take you through 250 Q&As to your MB-220 Exam preparation. In the MB-220 exam resources, you will cover every field and category in Microsoft Dynamics 365 Certification helping to ready you for your successful Microsoft Certification.
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MB-220: Microsoft Dynamics 365 Marketing Exam Certification Path
MB-220: Microsoft Dynamics 365 Marketing Exam is foundation level Certification. As such There is no prerequisite for this course. Anyone who is having keen and familiar with Microsoft technology are well invited to pursue this certification.
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Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Manage leads, contacts, and accounts | 1-5% | - Implement lead scoring and qualification - Create and manage records |
| Analyze insights and reports | 10-15% | - Measure campaign performance - Create and interpret reports and dashboards |
| Manage segments and preferences | 15-20% | - Manage subscription centers and preferences - Create and manage segments - Manage consent and compliance |
| Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure application settings - Configure integration with other services - Configure forms, pages, and templates |
| Manage events and webinars | 10-15% | - Plan and configure events - Manage registrations and attendance - Integrate with webinar platforms |
| Manage customer journeys | 20-25% | - Implement automation and branching logic - Test, publish, and monitor journeys - Design and implement journeys |
| Manage marketing channels | 25-30% | - Manage text messages and push notifications - Design and publish marketing pages and forms - Create and manage marketing emails |
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