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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?

A) Salesforce Integration
B) Data Management
C) Security Settings
D) Installed Packages

2. A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

A) Run Once schedule type
B) Data Extension entry source
C) Winner evaluation
D) Journey re-entry settings

3. A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.
What are the effects of the click to the subscriber's status?

A) Status remains as Bounced the bounce count is unchanged
B) Status is changed to Active and the bounce count is unchanged
C) Status is changed to Held for 72 hours and the bounce count is set to Zero
D) Status is changed to Active and the bounce count is set to Zero

4. A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

A) Add Only
B) Update Only
C) Add/Update
D) Overwrite

5. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers

A) Select all records where Has OptedOutofEmail is FALSE
B) Select all records which are active in All Subscribers
C) Select all records with an email address
D) Select all records which have opened an email in the past six months

Solutions: