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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A) Journey History
B) Analytics Dashboard
C) Email Analytics Tile

2. Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?

A) Einstein Coy Insights
B) Einstein Content Selection
C) Enhanced Dynamic Content

3. A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

A) Use the Split option to temporarily add additional filter criteria.
B) Copy the data filter and build a new data extension with additional filter criteria.
C) Copy thefiltered data extension and add additional filter criteria.

4. A marketer has built an automation using Automation Studio to send data from adata extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?

A) Fire Event
B) File Transfer
C) Import File

5. A marketing intern forgotto remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?

A) Subject and Preheader Validation
B) SubscriberPreview and test Send
C) Content Detective

Solutions: