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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A) Low probability, high potential damage
B) High probability, low potential damage
C) Low probability, low potential damage
D) High probability, high potential damage

2. Which of the following is the BEST example of a SMART goal?

A) "Increase understanding of our business strategy among employees by 5% by 1 January."
B) "Increase the number of news advisories we share with the media from four to eight."
C) "Increase the number of employees that use our social media tool during the next six months."
D) "Increase customer advocacy by 100% by the end of this calendar year."

3. A communication manager receives an email from an executive asking the manager to make employee engagement a top priority due to receiving disappointing employee engagement survey results. The best FIRST step for the communication manager would be to:

A) Meet with the executive to discuss the executive's concerns more specifically.
B) Develop communication plans designed to improve employee engagement.
C) Meet with direct reports to discuss the need to make employee engagement a top priority.
D) Contact Human Resources for more information about the employee engagement survey and the survey results.

4. Which activity helps a senior-level strategic communication professional be MOST effective?

A) Reviewing all written material before it is released
B) Attending all senior management meetings
C) Monitoring social media
D) Being proactive

5. Which part of the communication development process should be handled by in-house communication professionals?

A) Speech writing and newsletter writing
B) Video production and web programming
C) Crisis and emergency communications
D) Strategy and project management

Solutions: