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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Your manager requests a report showing the overlap between customers visiting both the mobile app and the website. After generating the report, you notice that customer overlap is missing. What should you do next?
Response:

A) Use the Segment Overlap feature.
B) Enable identity resolution using the customer email address.
C) Reprocess the data ingestion rules.
D) Apply a calculated metric for cross-channel activity.

2. Which Adobe Customer Journey Analytics (CJA) component should be used to calculate average revenue per user (ARPU) from a dataset?
Response:

A) Calculated Metric
B) Metric Builder
C) Data View Filter
D) Custom Event Tracker

3. Which steps should be taken when creating reports for external business partners?
(Select two.)
Response:

A) Apply Data Privacy Rules
B) Assign Temporary Report Access
C) Use Report Export Templates
D) Create Custom Data Views

4. Which metrics should be prioritized when generating a revenue performance report in Adobe CJA?
(Select two.)
Response:

A) Campaign Delivery Logs
B) Data Ingestion Speed
C) Total Revenue
D) Purchase Conversion Rate

5. An organization follows a fiscal year which starts in month of October and ends in September. As a CJA Business Practitioner you are asked to implement the current fiscal year as date range in annual reports. What is the recommended way to achieve it through custom date range?
Response:

A) Use a fixed date range for the fiscal year.
B) Create a custom date range enabling rolling date range option, with Start as 'Start of current year plus 9 months' and End as 'End of current year minus 3 months'.
C) Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year plus 9 months'.
D) Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year minus 3 months'.

Solutions: