Adobe Customer Journey Analytics Business Practitioner Professional: AD0-E608 Exam

"Adobe Customer Journey Analytics Business Practitioner Professional", also known as AD0-E608 exam, is a Adobe Certification. With the complete collection of questions and answers, PrepAwayPDF has assembled to take you through 132 Q&As to your AD0-E608 Exam preparation. In the AD0-E608 exam resources, you will cover every field and category in Adobe Customer Journey Analytics Certification helping to ready you for your successful Adobe Certification.

  • Exam Code: AD0-E608
  • Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
  • Certification Provider: Adobe
  • Corresponding Certification: Adobe Customer Journey Analytics
  • Updated: Sep 12, 2026
  • No. of Questions: 132 Questions & Answers with Testing Engine
  • Download Limit: Unlimited

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Adobe AD0-E608 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Distribution12%- Curate fields available in a particular report or dashboard
  • 1. Customize dashboards
  • 2. Manage report components
- Organize projects in a logical manner
  • 1. Maintain reporting consistency
  • 2. Structure workspace projects
- Schedule and share reports with key stakeholders
  • 1. Share projects securely
  • 2. Configure report scheduling
Topic 2: Components30%- Create a subset of data using appropriate components and filters
  • 1. Apply filters to datasets
  • 2. Use dimensions and metrics
- Translate business questions into relevant components
  • 1. Build filters and segments
  • 2. Create calculated metrics
- Build non-admin components to address business questions
  • 1. Create derived fields
  • 2. Customize workspace components
Topic 3: Data Analysis26%- Choose correct components for analysis
  • 1. Select dimensions and metrics
  • 2. Use attribution models
- Evaluate audiences to share with other AEP tools
  • 1. Activate audiences
  • 2. Create audience segments
- Perform exploratory analysis and interpret results to provide insights
  • 1. Interpret business trends
  • 2. Analyze customer journeys
Topic 4: Reporting32%- Determine which data view to use based on data sources, identities, and date ranges
  • 1. Understand identity stitching
  • 2. Choose suitable data views
- Determine appropriate visualizations or tables to address business questions
  • 1. Configure reporting tables
  • 2. Select visualization types
- Determine how to use and apply date ranges
  • 1. Apply rolling date ranges
  • 2. Compare reporting periods

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.
As a CJA business practitioner, what visualization would you recommend to be used in Workspace?
Response:

  • A. Text
  • B. Summary Number
  • C. Summary Change
  • D. Flowchart Visualization
Answer: B

Which actions must be completed before sharing a report with business stakeholders?
(Select two.)
Response:

  • A. Define Report Permissions
  • B. Create Custom Report Templates
  • C. Generate a Report Preview
  • D. Apply Relevant Filters
Answer: A,D

A marketer is trying to understand if a particular campaign was successfully converting first-time users or return users. Assume someone qualifies as a first-time user as long as it's the first session within the reporting window.
Which component could be used to support differentiating first time users from return users within a given reporting window?
Response:

  • A. Sessions starts Metric
  • B. Return user Dimension
  • C. Session type Dimension
  • D. New session Metric
Answer: C

Which features should be enabled to ensure secure report sharing with external stakeholders in Adobe CJA?
(Select two.)
Response:

  • A. Apply Data Encryption Rules
  • B. Enable Access Permissions
  • C. Enable Profile Merge Policies
  • D. Activate Scheduled Exports
Answer: A,B

Your marketing team wants a report on high-value customers segmented by total purchase amount. After reviewing the report, you notice that some high-value customers are missing. What should you check first?
Response:

  • A. Ensure the metric filter for purchase value is correctly set.
  • B. Adjust the date range for the dataset.
  • C. Update the data source permission settings.
  • D. Recreate the customer segment manually.
Answer: A

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