Exam Code: AD0-E556
Exam Name: Adobe Marketo Engage Architect
Certification Provider: Adobe
Corresponding Certification: Adobe Marketo Engage
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Adobe AD0-E556 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Evaluate an audit and recommend priorities and timeline
  • Explain the applicability of workspace and partitions for a given scenario
Topic 2
  • Identify the different types of integrations and when to use them
  • Gather information about a client’s implementation and recommend security practices
Topic 3
  • Review an existing implementation and provide findings
  • Review an existing implementation, recommend actions to scale campaign execution
Topic 4
  • Identify metrics to use in a given report type
  • Evaluate a customer’s implementation and recommend actions to improve administration management
Topic 5
  • Given a model to review, explain the concept of detours in the lifecycle modeler
  • Gather requirements
  • needs and recommend a lead management and lifecycle design
Topic 6
  • Identify how to track multi-channel attribution to evaluate ROI
  • Evaluate a set of requirements and recommend project boundaries, budget, resources, and scope
Topic 7
  • Given a business need, identify the different behaviors for scoring
  • Illustrate how to validate Marketo Engage reporting in tracking lifecycle changes
Topic 8
  • Identify and describe the pros and cons of different attribution models
  • Evaluate a customer’s implementation and recommend actions to improve deliverability
Topic 9
  • Given a scenario, identify appropriate steps to improve management or governance
  • Given an online advertising or organic social or content, recommend an approach for reporting

Reference: https://experienceleague.adobe.com/docs/certification/program/technical-certifications/ame/ame-master/ame-m-architect.html?lang=en

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