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Facebook Certified media buying professional Sample Questions:

1. You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.

A) You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
B) You should install a second pixel and make sure it works properly
C) You should check your campaigns to see if they are showing events.
D) You can track events and debug your pixel through Facebook's Analytics dashboard
E) You can test your events in the "Events Manager" under your Business Manager

2. Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

A) Create app install campaigns for people who have finalized a purchase for the following 15 days.
B) Create app install campaigns for people who have visited the website.
C) Use conversion ads to the checkout page for new audiences.
D) Use attention-grabbing video ads on Instagram to new audiences.
E) Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
F) Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.

3. You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.

A) It is not possible to do what your client is requesting.
B) You have to use Facebook pixel parameters in order to categorize each blog post.
C) You have to create additional events in order to categorize each blog post.

4. Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.

A) Audience Insights
B) Nielsen TAR
C) Nielsen Brand Lift
D) Nielsen DAR
E) Millward Brown Brand Lift

5. What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

A) Facebook Marketing Partner
B) Fan Page
C) Ads Manager
D) Power Editor

Solutions: