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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?

A) In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
B) Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited file to import.
C) Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
D) In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.

2. You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

A) {FIRST_NAME} $
B) $FIRST_NAME
C) {FIRST_NAME}
D) $ {FIRST_NAME}

3. You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

A) Create a Non-Competitor Program using Program Designer.
B) Search the list for the domain name of the competitor and select the block option for each user that is found.
C) Periodically run the scrub utility and delete all email addresses from your competitor's domain.
D) In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.

4. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

A) Measure = Total Clicks, Interval = 3 days
B) Measure = Responders, Interval = 3 days
C) Measure = Single Clicks, Sent Date = 3 days
D) Measure = Unique Conversions, Event Date = 3 days
E) Measure = Responders, Event Date = 3 days

5. You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?

A) Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
B) Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.
C) Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
D) Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
E) Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.

Solutions: