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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Dynamic creative optimization | flat fee
B) Site optimization | flat fee
C) Media targeting | cost-per-stamp
D) Email | auction
E) Search | % of spend
F) Social | real-time bidding

2. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A) You must wait at least thirty minutes after creating a classification rule to start using it.
B) The old rules must be purged prior to running the newly created rule.
C) It takes one week after rule creation for data to be mapped to prescribed categories.
D) In addition to the classification rule, you also need to configure a chint rule.

3. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Hybrid apps using a web view
B) Desktop and mobile web sites
C) Native apps using BlueKai SDKs using web view
D) Native apps using BlueKai SDKs without web view
E) OTT box without web view

4. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 17 percent more likely to be in the category than the average user in the selected universe.
B) The user is 17 times more likely to be in the category than the average user in the selected universe.
C) The user is 1/17 as likely to be in the category than the average user in the selected universe.
D) The user is 17 percent as likely to be in the category than the average user in the selected universe.

5. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addAddressHash
B) bk_addZipHash
C) bk_addPhoneHash
D) bk_addEmailHash
E) bk_addNameHash

Solutions: